Tulip

Welcome to TULIP

  
Transforming Traditional Crafts into Global Opportunities                   
TULIP (Traditional Artisans' Upliftment Livelihood Programme) is an initiative by the National Backward Classes Finance and Development Corporation (NBCFDC) under the Ministry of Social Justice and Empowerment. Launched on 5th November 2024, TULIP is a transformative platform designed to empower marginalized artisans by integrating them into the global digital economy.

About TULIP                     
Artisans play a vital role in preserving India's rich cultural heritage. However, many face challenges in accessing digital markets, modern tools, and global platforms. TULIP bridges this gap by:                   
• Enhancing artisans' income potential.                   
• Providing marketing support and digital platforms.                   
• Building brand identity and consumer trust.                   
• Establishing long-term market positions for artisans.                   
Through TULIP, NBCFDC envisions sustainable livelihoods for artisans while promoting India's traditional crafts on national and international platforms.

Our Vision                   
To empower artisans by fostering sustainable livelihoods, and elevating their traditional crafts to gain recognition and appreciation on national and global platforms.

Our Objectives                   
 • Empower artisans with access to digital marketplaces.                   
 • Enable artisans to participate in domestic/global trade fairs, exhibitions, and fashion shows.                   
 • Offer logistical and warehousing support to streamline product delivery.                   
 • Facilitate bulk sales and corporate gifting opportunities through B2B platforms

What We Do                   
• E-Commerce Integration: Tulip collaborates with leading e-commerce platforms like Amazon, Flipkart, Myntra, Blinkit, and ONDC to expand artisans' reach and boost sales opportunities.                   
• Facilitating Sales: Enabling artisans to sell high-quality products through digital marketplaces such as Amazon, Flipkart, and Meesho providing end to end facility including warehousing, logistics etc..                   
• Digital Marketing: Promoting artisans' products through targeted digital and social media marketing campaigns to enhance visibility and demand.                   
• Quality Assurance: Ensuring rigorous quality checks so that only premium products are delivered directly to customers.                   
• Skill Development: Providing essential training to artisans to improve craftsmanship and market readiness.                   
• Global Outreach: Expanding artisans' presence on international B2C platforms to tap into global markets.                   
• Participation in Fair: Offering artisans opportunities to showcase and sell their products at national and international fairs, opening new revenue streams.

Join Us in This Journey                    
Support Tulip and contribute to building a fairer, more inclusive society. Visit our online store (coming soon) or follow us for updates on our progress.                    
 Artisan's Corner (Videos' of artisans)

 Tulip Artisans(Instagram)     
     
 Tulip Artisans (Face Book)     
     
 Tulip Artisans (Twitter) 
                  
For more information, please contact us at:                    
Email: tulip.artisans@nbcfdc.gov.in                  
Phone: 011-45854400